Digital Marketing Overview Summary For Beginners

Introduction: Digital Marketing also called Online Marketing, is the promotion of Brands to connect with potential customers using the Internet and other forms of Digital Communication.

Significance: Digital marketing allows you to reach your target audience online in various ways and on various platforms. It can help you spread brand awareness, reach new audiences, increase your revenue or more.

Benefits of Digital Marketing:

  • Reach a Large Demographic (large audience)
  • Cost Efficiency
  • Easier Personalization (more precise & specific)
  • More Connection with Customers
  • Easy & Convenient Conversions

Why is it different from Traditional Marketing?

While traditional marketing’s focal point is the company’s product or service with methods like billboards, local newspaper ads and more. Digital marketing is more effective in reaching and engaging target audiences, it also enables real-time monitoring of their effectiveness and a less expensive method of increasing sales.

Why is Digital Marketing Important?

The importance of digital marketing lies in its ability to reach target audiences, drive sales and increase revenue. By using tactics like social media marketing, content marketing, SEO and PPC, businesses can use digital marketing to engage, convert and retain their target audience.

Who needs Digital Marketing Services?

Types of Companies that need Digital Marketing Services:

  • Entertainment
  • Food Industry
  • Fitness/ Gym
  • Healthcare/ Medical
  • Real Estate
  • Restaurants & Bars
  • Hotels
  • Law Firms
  • Local Businesses
  • Retailers
  • Spa/ Saloon
  • Education
  • Online Services Providers
  • Moving Companies
  • E-commerce

How to approach other Businesses in Digital Marketing?

  • Research & Identify Potential Clients
  • Understand Their Business
  • Craft a Personalized Pitch
  • Highlight Your Expertise & Results
  • Offer Solutions, Not Services
  • Provide a Clear Call to Action
  • Follow Up Professionally
  • Build Long-term Relationships
  • Provide Value
  • Stay Persistent & Patient
  • Deliver Results
  • Seek Referrals & Testimonials


  • SEO (Search Engine Optimization): SEO is the process of improving the quality and visibility of a website in search engine results pages (SERPs). SEO targets unpaid traffic known as natural or organic results rather than direct traffic or paid traffic. 
  • SEM (Search Engine Marketing): SEM includes paid advertising and sponsored ads. In paid advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and rank than organic results.
  • Content Marketing: Content Marketing includes both organic posting and paid advertising on social media platforms like Facebook, Instagram, Twitter & LinkedIn etc. This marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.
  • Email Marketing: Email marketing is a form of marketing that can make the potential customers on your email list aware of new products, discounts and other services. 
  • Affiliate Marketing: Affiliate marketing is a process where an issuer earns a commission by promoting a product or service made by another advertiser using an affiliate link.
  • Influencer Marketing: Influencer marketing is when a brand enrols influencers who have an established audience on social media platforms like Instagram, Facebook, Twitter, LinkedIn etc. to mention the brand in a social media post and stories.
  • Display Advertising: Display Advertising refers to the mode of online advertising where marketers use banner ads with infographics to advertise their product on social media, websites and apps.
  • Video Marketing: Video marketing refers to the use of video content to promote their brands, products or services. Brands can use their video content in digital channels including their website, social media and more.
  • Mobile Marketing: Mobile marketing refers to advertising activity that promotes products and services via mobile devices such as tablets and smartphones.
  • PPC (Pay Per Click): PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. The most common type of PPC advertising is through search engines such as Google Ads.